🎧Marketing Copy
Analyze Customer Interviews Without Cherry-Picking
Extract repeated pains, desired outcomes, objections, and exact customer language while separating evidence from interpretation.
Best for: Product and growth teams
Prompt template
Analyze the supplied customer interview transcripts. RESEARCH QUESTION [What decision should this analysis inform?] SEGMENT [Who was interviewed and how were they recruited?] TRANSCRIPTS [Paste or attach labeled transcripts.] METHOD 1. Code statements into pains, triggers, current alternatives, desired outcomes, objections, and buying criteria. 2. Separate direct evidence from your interpretation. 3. Count how many distinct participants support each theme; repeated statements from one participant count once. 4. Include contradictory evidence and minority views. 5. Preserve short exact customer phrases when useful, labeled by participant. 6. Do not infer market size or prevalence beyond this sample. OUTPUT - Executive summary tied to the research question - Theme table: theme, participant count, evidence, implication, confidence - Current alternatives and switching triggers - Objections and unanswered questions - Contradictions / minority views - Five follow-up interview questions End with which conclusions are safe to act on now and which require more evidence.
Customize before using
- State the decision before sharing transcripts.
- Label every participant consistently.
- Include interviews that disagree with the prevailing view.
Result quality checks
- Participant counts are not quote counts.
- Evidence and interpretation are separate.
- Contradictions remain visible.